Instagram is an online mobile application that is applied for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and she has fast become a extraordinarily preferred social media tool. Instagram was originally developed so that people could apply different filters to photographs that they had taken on their phone and would allow the actual easily upload and share these photos with friends (or account followers) utilizing the Instagram application. More recently video was introduced to Instagram it can certainly uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are more than 300 million Instagram users everywhere around the world.
Approximately 70 million photos are uploaded per day.
The account is ‘free’ to develop so strategies low barriers to entry.
It is really a medium permits for easy sharing of content 24 hours a day.
What sort of success have businesses achieved using Instagram?
Businesses such as Levis, L’oreal and a others have been able to use the tool to:
To increase awareness of their products and services.
To increase brand status.
To showcase their community and pro bono work to inspire and attract prospective customers to build relationships with their product, service or brand.
Run successful promotions, competitions and giveaways.
Small Business marketing success with Instagram
Instagram appears to be be particularly popular with product based businesses considering its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using buy instagram likes. This is they the application allows for photos to be able to posted and shared of people either wearing or basic products. For instance, a food manufacturer might post photos as someone cooking with, sharing a meal, or entertaining friends using their food products. This success is not exclusive to big brands as many small businesses have been able to leverage the pressure of Instagram to engage their satisfied customers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 they have achieved this through using of attractive photographs on the food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers as well as other Instagram users would become in or search designed for.
Bloggers, social media stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of folks that following their Instagram documents. This ‘influencer’ group means that there are several eyeballs there ready notice your products and services. The audience has recently been built for you. The engagement has now been formed and enjoying this finding your product uploaded onto their Instagram feed or featured with a blogger or popular Instagram account holder will assist to increase audience quicker. Therefore taking period to identify key ‘influencers’ in your industry and in what way you can tap into this is very important.
Hashtags – What is he / she?
How do they really be accustomed to increase business exposure?
I indicate that if you’ve got an interest in getting onto Instagram you spend some time up front doing your Hashtag look into. Hashtags are tags in which you can put in a caption of a photo that you upload. Set up a hashtag you really have to use the # symbol at the front of the tag after that add a keyword or several keywords without spaces after the hash representation. For example, you might post a thing image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Might possibly already be familiar with hashtags that they are also popular on Twitter but if you aren’t take a glance online figure out some examples of how they have been used. The intent behind the hashtag is to tag your photo to be able to subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.